The third example we bring you is Canva - the online platform that allows you to create graphics, even if you are not a graphic designer
We don't get anything from it, but we like it a lot and recommend you use it to create social posts, banners or newsletter headers .Let's try in this case starting from Canva's Facebook Ads , here band data is one version among the many creatives it .The goal of the ad is to guide users to try the Pro version of Canva . By clicking on "find out more" the user lands on this landing .
What we liked:
Clear USP (Unique Selling Proposition) : at the beginning of the landing page it is explained what Canva does and how it helps you
Comparison of features between free version and Canva Pro
band with logos of companies using Canva (social proof, always very important!)
more in-depth explanation of some features
final section dedicated to frequently asked questions . If you offer a service or even if you sell a product, we always recommend that you include the FAQ on the landing page.