Read also: Important SEO processes for working with large sites

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What are the benefits of an SEO audit for business?
An audit allows you to see your website through the eyes of search engines. To achieve business goals, it is important that your resource is properly optimized for search engines and receives a sufficient amount of organic traffic. An SEO audit reveals all existing problems that are causing your website to lose traffic. Loss of traffic for a business means loss of potential customers. An audit provides an understanding of which keywords your company is being searched for, helps to adjust the site structure, optimize product or service categories according to demand, and fill the resource with relevant content. In addition, an SEO audit includes an analysis of competitors, which helps to understand their SEO strategy and the most common content, which can be taken into account when developing a promotion strategy to improve SEO results.

SEO audit

External optimization

Read also: How to convert SEO traffic into sales

Benefits of an SEO audit
Regular analysis of website content helps to attract the albania telegram data necessary amount of organic traffic, which opens up more opportunities to achieve the company's marketing goals. There are several reasons why it is worth investing in an SEO audit:

Improving site performance
The loading speed and performance of the site is not only one of the ranking factors, but also an important component that affects the behavioral factors of your audience. Even if your content is high-quality and interesting, if the page takes a long time to load, users lose interest in it. Therefore, you risk losing most of your potential customers. SEO audit helps to identify performance problems, which further helps to reduce the bounce rate.