Read also: How to increase views on TikTok?

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So, the question is: work on TikTok or Instagram?
The answer is simple: if you create short videos, work anywhere, because one platform complements the other without creating obstacles. TikTok has its own audience and algorithms, Instagram has its own. Posting videos on both networks will double the speed of your growth.

We always use a content plan strategy: we shoot a short video that we adapt to different platforms. Instagram and Facebook appeal to one audience; TikTok and YouTube to another. There is also a difference in audiences. Instagram seems to have an older audience, while TikTok is aimed at younger users. However, since 2019, we australia telegram data have seen an increase in adult users on TikTok.

work on TikTok or Instagram

By spreading one video across four networks: YouTube, TikTok, Instagram, Facebook; we see different viewing trends. As a rule, if a video is popular on TikTok, it will also gain momentum on YouTube. If it “flies” on Instagram, then it will also be popular on Facebook. Although it periodically “flies” everywhere, this does not happen so often. In the end, it all depends on the content, and the interaction between platforms has its own characteristics due to different audiences.

Read also: Practical guide: the best services for designing stories and posts on social networks

Keep the strategy from 4Limes
So, we have a choice, and my advice is to choose everything . The four platforms mentioned give you the opportunity to strengthen your presence 4 times. If your activity is related to design or creativity, do not forget about Pinterest. Working with the European market? Add Snapchat to your arsenal. To increase the speed of market penetration, include Twitter and LinkedIn.