Customer segmentation use cases

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[Case Study 1] Increasing repeat purchase rates on an e-commerce site
A certain fashion e-commerce site divided customers into groups based on their characteristics, such as "fashion-conscious," "price-conscious," and "organic material-conscious."

By sending different advertisements and email newsletters to each group, we saw a significant increase in repeat purchase rates.

Furthermore, we were able to successfully increase custome belgium whatsapp number data satisfaction by holding exclusive events for high-value purchasers (VIP customers).

[Case Study 2] Proposing solutions to B2B companies
A company that deals in corporate software segmented its customers (companies) based on their size, industry, and the types of issues they faced.

As a result, they were able to make targeted proposals, such as "focusing on introducing implementation examples to companies that are positive about migrating to the cloud" and "appealing to companies that want to continue using legacy systems with comprehensive safety measures and support," which led to an increase in the rate of additional contracts (upselling).

Points to note when conducting customer segmentation
● Too many small
groups can be a problem If you add too many groups, you will end up in a situation where you don't have enough time or money to come up with tailored measures for each one.

It's more practical to start with a broad division and then, if that works, gradually break it down into smaller parts.

● Accuracy of data is important.
Analysis based on incorrect data will not lead to effective measures.

It is important to organize duplicate and outdated customer data and keep it updated at all times.

● Privacy and legal compliance
When handling personal information, it is necessary to strictly adhere to the Personal Information Protection Act and overseas rules (such as GDPR).

Please be careful when using this service, considering things like "how much information is acceptable to collect" and "have you obtained the customer's consent?"

● In order to make the most of customer segmentation, which requires internal collaboration
, various departments, including not only the marketing department but also sales and customer support, need to work together in the same direction to implement measures.

Information sharing and teamwork between departments are also keys to success.