What do the statistics say?

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"It's better to see once than hear a hundred times" is a well-known saying that does not lose its relevance in the context of modern digital marketing, because this sphere cannot be imagined without visual images! And we're not talking about photos - because video itself is now one of the most powerful tools for reaching an audience.

Over the years of working as a digital marketer, I have bolivia telegram data noticed that many companies underestimate the importance of video in developing their business. And the first thing they mention when they contact me is visual marketing and video traffic. Meanwhile, statistics show that it is video advertising and visual content that can significantly increase sales and brand awareness.

Let's consider the effectiveness of individual tools and the possibilities of their use.

Even with the naked eye, it is clear that the online marketing ecosystem is becoming increasingly competitive, which is why digital advertising spending is predicted to increase in 2024. Marketers and business owners will have to personalize their communications and advertising messages to stand out from the crowd.

Let's take a look at the latest online advertising statistics to understand the importance of digital marketing and advertising campaigns in general. After all, the figures for the growth of online advertising spending in the near future really look promising.

In particular, according to forecasts , in 2024, spending on contextual advertising is expected to reach $190 billion worldwide.