Information architecture for SEO website

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Developing and implementing innovative processes that enable accessibility, accuracy, and thoroughness in the performance of repetitive tasks is an important goal of modern artificial intelligence (AI) systems. According to a study by McKinsey & Company , which examines the “Economic Potential of Artificial Intelligence,” AI could lead to an annual increase in labor productivity of 0.1% to 0.6% by 2040. Compared to other automation technologies, this value ranges from 0.2% to 3.3%. McKinsey & Company’s conclusion, based on their research, indicates that generative AI could automate 60% to 70% of the tasks performed by some workers.

Also, a large number of SEO tools are starting to brazil telegram data integrate or have already integrated artificial intelligence functions, opening up new opportunities for search engine optimization professionals.

The WebPromoExperts Academy has actively responded to the new stage in the evolution of SEO by including separate lectures on the use of artificial intelligence in its main courses, in particular in the course on the specialty " SEO Specialist ".

In order to decide how effective a new technology is, it is necessary to start using it. In the following sections, we will consider tasks related to the work of an SEO specialist that can be transferred to artificial intelligence, partially or completely. You will also find links to useful tools in the work of an SEO specialist.

Ways to use artificial intelligence

Information architecture is the organization of content, ideas, thoughts, and information strategy across a web resource. Specialists are constantly improving it to meet user needs and adapt to changing algorithms.