Let’s end by looking at a real-world example of BNPL in action. MuteSix and Quadpay recently partnered together to see how BNPL messaging could boost conversions for footwear retailer Snibbs.
We started with Snibbs’ Welcome email campaign. Prior to the partnership, these emails had a healthy 3.5% to 4% POR. POR stands for Placed Order Rate, or the percentage of new subscribers who placed an order within the first seven days. When MuteSix added Quadpay messaging to the email, the POR increased by 2.7% within just 30 days, for an overall POR of 6.5%!
Given the success of the Welcome emails, MuteSix added Quadpay messaging to Snibbs’ Abandoned Cart email campaign, to see if it had any effect on reducing buyer friction — and it did. After adding Quadpay messaging, the POR for these email campaigns increased by 2.5%.
Placing Quadpay messaging front and center in emails has lifted POR across the brand’s email marketing campaigns. The creative that performed best highlights the actual monthly payment amount customers will pay with Quadpay.
This approach has clearly resonated with Snibbs’ customer base. “We did a deep dive overseas chinese in uk data on customer data to understand their motivations, pain points, and spending habits. We found that many of our customers are living paycheck to paycheck, so $135 is more than they’re comfortable spending,” shared Daniel Shemtob, Co-Founder & CEO of Snibbs. “Allowing them to break the cost up, at no extra cost and with no credit check, makes this life-changing purchase more palatable.”
Bringing attention to the major pain point Quadpay solves (being able to pay in installments) was a game-changer. Here’s what MuteSix found to be the winning messaging: “Waiting for payday? Why wait? Bring home better work days starting at just $32/mo. with Quadpay.”