Marketing Automation
Personalized retargeting is a significant part of online retail marketing activities. The general interest of this type is to continue a conversation that has already started with the user, usually after a first visit to the site or any online interaction. The possibilities for retargeting are potentially endless – all it takes is a view or a click – and they are available to everyone. On the strategic level, however, too little work is still being done.
This is a delicate moment: on the one hand, you must not waste what you have chile cell phone number list invested in attracting people's attention, on the other hand, it is important to be careful not to waste a potential opportunity (usually acting inelegantly or with excessive pressure). Let's think about business models based on the sale of everyday products, for example for personal care and hygiene. It is obvious to everyone that having searched for a certain brand of shampoo online is not a sufficient reason to chase a user with banners on all channels.
Retargeting a pixel is in many cases counterproductive because, in addition to worsening brand perception, it reduces click-through rates of any ad format and account quality scores.
So let’s imagine a world without intrusive banners.