Open the app on your computer, click on the menu in the upper left corner and select “Create Channel”.
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Name. You need to come up with a name that will not only reflect the topic of your channel, but also attract the target audience. This can be either a brand name or something original related to your niche. The main thing is that it is easy to remember and stands out from the others.
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Telegram allows you to create a name up to 128 characters long. However, it is better to limit yourself to just 27 characters so that the name does not look cut off when viewing the channel on a phone.
Description. Don't forget about the description - it plays a key role, especially if the user came to you through advertising. It is important to convey the essence of the channel, its goals and values in the text. Tell us what your project is about, what topics you raise and why this will be useful or interesting to subscribers.
The text should not only be informative, but also visually pleasing. Use emoji, highlights, paragraphs, and lists to make it easier to read.
Add links to social media or your website so users can learn more about you or contact you if needed.
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Remember, the description is not something permanent. Over time, it needs to be updated, adding information about new formats, promotions or other changes.