Using social media for marketing

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Regularly update your portfolio with new images to keep it fresh and attractive. This shows potential clients that you are actively working and constantly improving your skills. By using Strikingly’s gallery feature, you can create a visually stunning portfolio that effectively promotes your photography business and attracts potential clients. Be sure to optimize the images on your website for faster loading without compromising on quality. Large image files can slow down website performance, leading to a negative user experience .
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Social media offers a powerful way to connect with your audience and promote your photography business. Using platforms like Instagram, Facebook, and Twitter, you can reach potential clients, build brand awareness, and establish yourself as a professional in the industry.

1. Engage your Instagram audience with Strikingly's blog and social media integration
Instagram is a visual platform that perfectly suits the nature of photography. It allows you to showcase your work, share behind-the-scenes stories, and connect with potential clients who are interested in your style.

With Strikingly’s blog features and social media integration , you can seamlessly integrate your Instagram feed into your website. It ensures that visitors can easily view and interact with your Instagram content without leaving the page.

By regularly updating your Instagram feed with quality images and engaging captions, you can captivate your audience and encourage them to follow you on your photography journey. Use relevant hashtags to reach a wider audience, and consider collaborating with other photographers or industry influencers for cross-promotion opportunities.

Photo Marketing Tip – Engage Your Audience with an Imaginative Blog
Image taken from Strikingly

2. Use
Facebook for targeted advertising

Facebook offers robust targeting options that allow you to reach specific demographics based on location, age, interests, and other factors. Its user base makes it an effective platform for implementing targeted advertising campaigns to support your photography business.

Create compelling ads that showcase your best work or highlight any special offers or promotions you have available. Use eye-catching visuals that reflect your unique style as a photographer. Targeting the right audience can help you increase brand awareness among potential clients who are most likely to book your service.