Builds credibility and trust

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Why It matters:
Properly localised content is more likely to appear high in search results when Japanese users look for related products or services. Appearing high in search results improves a site’s visibility and can drive more organic traffic from Japanese search engines to a site.




3.
Trust and credibility
A well-localised website demonstrates a commitment to the local market. It shows that a business greece mobile database values its Japanese customers sufficiently to invest in content that meets their specific needs and preferences.


Why It matters:
Building credibility and trust is crucial for converting visitors into customers. Japanese consumers tend to favour brands that they perceive to be local or highly attuned to their market. A localised site helps in establishing this all-important trust.


4. Addresses local competition
Japanese businesses that naturally have localised content are the direct competitors of overseas businesses seeking to gain traction. To compete effectively, it is essential to match or surpass the level of localisation that Japanese businesses offer.