Fill the pages with content

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The next important aspect for search engines, especially over the last two or three years, is filling pages with content . Many pages either have no content at all, or are filled with content using outdated methods, when the text is written not for users, but exclusively for search engines and for specific keywords. Often, the content placed on the pages becomes either too much or completely uninformative. Now many competitors are updating their content, increasing its volume. If earlier the average text volume on a page was about 3-4 thousand characters, now in some categories the volume of content can reach 6,000 or even 8,000 characters. If you do not adhere to these volumes, you will probably lose to your competitors. Therefore, working with content is of great importance. If you are already indexing pages and they are in demand in search engines, they should have at least basic content.

If you’re not sure whether you should invest in content, azerbaijan telegram data I recommend testing it . Choose one or two pages, write high-quality copy, and add additional content blocks to them. Then, place this content on the pages using your CRM system. Watch how the search engine reacts to this content, how your search engine rankings change, how your traffic changes, and what data the console shows over the course of 2-4 weeks. As a result of this experiment, you will gain an understanding of whether this strategy is working and whether it is worth investing in content. If the experiment is successful, you will see the result and understand that content is important, and you can reprioritize your tasks, giving priority to filling the pages with content.

It is also important to consider content requirements depending on the type of resource. For example, for an online store, text content requirements may be less strict compared to other types of web resources.

Important blocks on the site

Of course, the content is really focused more on search engines, but the blocks that the user sees on the screen will be more important: a price table, an FAQ section, links to products and categories, tagging, displaying articles from the information section - it will work. Perhaps video content or video reviews will also be useful if you are into this.