What are the four times when trigger emails are most effective?

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We introduced various types of trigger emails in the previous section, but if your goal is to convert potential customers into customers, there are four optimal times to send trigger emails. These are the following four times:

When the content was downloaded
If you set up a system where potential customers can download documents and pamphlets for free, the timing to approach them right after they download the content is perfect. Needless to say, they are downloading iran whatsapp number data the content because they are interested in the product or service, so you can improve the quality of your contact with potential customers by providing content or videos that lead to more detailed explanations and directing them to the videos.

Just one step away from purchasing the product
Trigger emails to people who have viewed your company's website or sales website but have not yet made a purchase, including cart abandonment as explained earlier, are also a commonly used technique. It's possible that the person is simply finding it troublesome to take the steps to make a purchase, so you can effectively follow up by sending a trigger email with content such as "Is there anything I can help you with?"

In one real-life example, when a customer searches for a hotel in a certain area on a hotel reservation site but then leaves the site, they are immediately sent information about hotels in the area they searched for, with a message along the lines of "There are still plenty left." This is an effective method for getting customers interested in staying in the area again.