Both areas are considered important sciences for the production process of any organization. It is a link that allows the use of best practices that set trends to market products and services, through comprehensive administrative strategies.
Working on the creation and marketing of products and services that generate value for the customer, using the practices that set trends, requires a solid administrative base, with which one can have a global vision of the business to develop comprehensive strategies. In this sense, it is essential to know how administration and marketing are related.
In the book Principles of Management (1953), business and administration professor George R. Terry defines management as “a distinctive process consisting of planning, organizing, executing, and controlling, used to determine and achieve objectives through the use of people and resources.” Others believe that it is the social science that studies the organization of companies, considering their resources, processes, and results .
Marketing researcher William Stanton , in his book Marketing Fundamentals (2007), explains that marketing is a “comprehensive system of business activities to plan, price, promote and distribute goods and services that satisfy the desires of current and potential customers.” For other experts, it is a social process, art or science that meets the needs of the market, generating profits from its satisfaction and demand .
How are management and marketing related?
Both administration and marketing are related because they are considered administrative or economic sciences that rely on other disciplines, among which economics and finance stand out. This link arises from the moment one thinks about planning any business idea, which is why it is considered extremely important for any productive process .
In this sense, the two areas seek to establish strategies for the optimization of available resources, the sale and organization of products or services in a market and customer satisfaction, with the respective generation of economic benefits. The more innovative ideas are contributed to carry out the established process, the better results can be obtained.
Thanks to the establishment of this relationship, various tools have been created that are used in the organization, planning and execution of advertising, marketing and sales cpa email database policies of any company . In this way, the conquest of the public that has been determined as the target is favored. This is the primary reason for the existence of marketing, which is directly supported by the administration.
You may be interested in knowing the differences between business administration and management .
Management approaches and their relationship with marketing
Management and marketing focus on different areas that serve to achieve their objectives, considering their nature. Thus, the following are the most common approaches that take advantage of the relationship between these two disciplines:
Cost approach
It involves planning the budget and finances of the activities involved in advertising and marketing products or services, so quantitative measures are used for expenses.
Product focus
It focuses on the presentation of the product or service, through the study of the target market, which allows for any necessary modifications to be made according to customer requirements.
Function approach
It places emphasis on the activities of the functions that are executed to achieve the stated objectives, investigating trends to adjust and update advertising, marketing and sales management.
Administrative approach
It has to do with the administration and control of the destination of technical administrative resources, which are used to apply marketing tools and seek to promote products or services.
Total Operations Approach
In this case, the aim is to ensure the application of marketing, taking into account the most recent administrative resources, where the development of decision-making techniques stands out.
Historical approach
This is an approach that involves the analysis of market trends and the development of administrative marketing activities, combined with the reasons behind the changes.
Management optimizes the allocation of resources and tasks applied in marketing, as well as the establishment of appropriate processes to increase profits resulting from marketing. It also provides the necessary organizational factors, as well as the analysis of growth trends.