What Facebook Ads can do for offline conversions] Retargeting

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Finally, it allows you to deliver to users who are likely to take action .



You can deliver your ad offline directly to users who are likely to take action.



This will greatly increase the efficiency of ad delivery and spur further activity.



You can then create campaigns to introduce new products or upcoming services to more qualified users.

By getting detailed insight into who took which action taiyuan cell phone number list led to a conversion and where, you can adjust the parameters of your advertising campaigns to improve the effectiveness of your ads.

How to leverage online conversions?
Facebook Ad Conversion Overview Operational Method
To take advantage of offline conversions, you'll need to connect transaction data from your customer database or point-of-sale system with Facebook's ad reports.



Here's how you can collaborate.

Use an offline event manager
This is a method to manually upload offline event data using the "Offline Events Manager" provided in Facebook Business Manager .



The data you upload is encrypted in your browser before being sent to Facebook, so no raw personal information is sent to Facebook.



In addition, matching is based on a scoring system rather than an exact match, so the more attribute information you upload, the higher your chances of matching.



For example, even if the email address is different, if other information such as the name and address matches, it will be treated as a conversion.



Facebook recommends using the Offline Conversion API, and if that's not available, suggests manual uploading via the Offline Events Manager as an alternative.