What are the different types of app install ads on Facebook?

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Facebook Ads App Install Ads: What are they? How to set them up and use them
In fact, there are not one but two types of app install ads .

it is,

Mobile App Install Ads
App Engagement Ads
is.

Let's look at each one.

Mobile App Install Ads
By using the ad objective "app install" for mobile cell phone number list app install ads , you can reach media beyond Facebook, such as Instagram and Audience Network , to encourage app downloads.



These ads link directly to the Apple App Store, Google Play Store, and Kindle Fire Store.



Delivery of app install ads can be optimized for app installs, app events or high-value customers .



Moreover, since it connects directly to the app store, you can see that it is an ad that is specialized in attracting users.

App Engagement Ads
This is recommended for those who use "Traffic" or "Conversions," and it can help encourage app usage among people who already have the app .



The "Traffic" objective is to encourage people to return to the app.



"Conversion" encourages people to take a paid action .



You can encourage specific actions, like making a purchase or playing a specific level of a game, and optimize for clicks or daily unique reach.