How can you use content for PPC advertising?

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PPC advertising often relies on highly customized sales funnels and campaigns that use a combination of images, videos, and text to make a sale or elicit a desired response. However, when you only think about getting the user to take the final action, it’s easy to lose sight of what your target audience is looking for.

Instead of your campaign sending people to a flawed landing page on a blank website, you can welcome them to a carefully crafted, robust website with plenty of information and features beyond the jordan phone number data landing page. Content marketing can increase your credibility and show visitors that you care about answering their questions and problems.

Customers are more likely to trust websites that feel established, and great content also increases the likelihood that a visitor will stay on your website longer.

Using the content already on your website and in your marketing materials, you can enhance your landing page experience, tell your brand story, and develop a relationship with your incoming leads. How can you leverage your content across your landing page and sales funnel?

Awareness stage: You identify and explain the problem or need the customer has through infographics, blog posts, videos, articles, or other content.
Consideration Stage: Now that the customer has understood their need or problem, your content can fill in the research gaps through reviews, e-books, landing pages, and blog posts.
Decision stage: The customer decides to purchase and considers who best meets their needs through blog posts, tutorials, demos, tests, and other content.