Best Practices for Performance Max

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Google recently updated its best practices guide for running Performance Max campaigns.

Not sure where to start? Below are some guidelines for creating a new campaign.

Add more creative assets to the asset group.
Include audience signals that indicate the kazakhstan phone number data likelihood of conversion.
Set the right budget and bid strategy accordingly.
Additional creatives are important so that Google can automatically assemble them into the appropriate ad formats . This automation helps you gain better access to available PPC ad inventory . It is important to note that for each asset group, the assets should relate to a single theme.

Incorporating audience signals is key to campaign success in the world of automation. Audience signals help optimize campaigns faster and help you find more customers.

Finally, your budget and bid strategy should complement each other. If your daily budget is too low and your target CPA is too high, your PPC campaigns are unlikely to take off.

Summary
More automation is upon us. Advertisers should embrace automation where possible while still maintaining some level of control. All of these levels of control lie in messaging, bidding, budget, audience, and other areas.