hy do you need a traffic forecast?
A traffic forecast is necessary to assess the potential for attracting visitors to a site through search engines using various SEO tools. This information is needed both before launching a project and during its development, in order to understand what efforts and tools should be used to achieve the set goals.
To begin with, we suggest downloading templates that will help you predict the results in SEO (both in terms of traffic and positions).
Button_download templates for forecasting
The total traffic that will come to the site as a result of ivory coast cell phone number list search engine promotion work consists of:
from basic traffic (brand traffic + traffic excluding brand words);
traffic growth without a brand.
Schematically, this can be depicted as follows:
Total traffic from search results
Brand traffic is all traffic that comes and will come to the site based on queries containing the name of the company and/or site.
As a rule, such traffic is not taken into account (neither in the base nor in growth), since the company's website will be in the first position for brand words even without the participation of an SEO specialist. Below we will tell you how to filter out brand traffic from the forecast.
Basic traffic without taking into account brand words is organic traffic that is already coming and will come to the site without additional intervention: perhaps the site has already been worked on or the subject matter is low-competitive, because even non-optimized content can attract traffic for low-frequency and micro-low-frequency queries. The bottom line is this: this traffic is not the merit of the specialist who starts working on the project.
Base traffic is the starting point for calculating growth; its level must be fixed before the start of the project.
Non-branded traffic growth (predicted indicator) - all non-branded traffic that will come to the site as a result of the SEO specialist's work.