This article will break down Klaviyo's pricing plans. We will explain everything simply. You will learn about their different options. We will also help you pick the best plan for your needs. This guide is for everyone. Whether you are starting a small business or have a big one, you will find useful information.
What is Klaviyo and Why is it Important?
Klaviyo is a special platform. It helps businesses send marketing messages. These messages include emails and text messages (SMS). It is very good for online stores. Imagine you sell T-shirts online. Klaviyo can help you send emails to people who looked at a shirt but did not buy it. It can also send welcome emails to new customers. Furthermore, it helps you send special offers. This means you can talk to your customers in a smart way. Therefore, you can make more sales and build stronger relationships.
Klaviyo gathers all your customer information in one place. This is called a customer data platform, or CDP. It helps you understand what your customers like. You can see their past purchases. Visit our website to get this service latest mailing database. You can also see how they interact with your website. This detailed information helps you send messages that truly matter to each person. Ultimately, this makes your marketing much more effective.
How Does Klaviyo Charge You?
Klaviyo's pricing is not based on how many emails you send. Instead, it mainly depends on how many "active profiles" you have. An "active profile" is anyone in your contact list. This includes people who have bought from you. It also includes those who just signed up for your emails. So, as your list of customers grows, your cost will change.
Klaviyo also has plans for sending text messages. These are often separate from email costs. SMS messages use a credit system. Each text you send uses up some credits. The cost of these credits can change. This depends on where your customers live. For example, sending a text in the USA might cost less than in another country. Therefore, it is important to check both email and SMS costs.
Let's look at the different plans Klaviyo offers. This will help you see which one fits your business best. We will explore the free plan. Then, we will discuss the paid options.
Exploring Klaviyo's Free Plan
Klaviyo offers a great starting point. It has a free plan. This plan is perfect for new businesses. It is also good for those just beginning with email marketing.
With the free plan, you can have up to 250 contacts. You can also send up to 500 emails each month. This is enough to get started. You also get 150 free SMS credits. These credits let you send a few text messages.
The free plan includes many helpful features. You can create email marketing campaigns. You can also use pre-made email templates. These templates make designing emails easy. You can set up simple automated messages. For example, a welcome email series can be automated. Basic reporting tools are also available. These help you see how your emails are doing.
However, there are some small limitations. The emails you send will have Klaviyo branding. This means you will see the Klaviyo logo in your email footers. Also, email support is only for the first 60 days. After that, you can use their community forums. Still, it is a fantastic way to try Klaviyo. You can learn how it works without paying anything.
Understanding the Paid Email Plans
Once your business grows, you will likely need more. When you go over 250 contacts, you will need a paid plan. Klaviyo's paid email plans offer more. They remove the sending limits of the free plan. They also remove the Klaviyo branding.
Paid plans allow you to send many more emails. The exact number depends on your plan. It is based on your active profile count. For example, if you have 500 contacts, the price is around $20 per month. If you have 1,000 contacts, it might be around $45 per month. The cost goes up as your contact list grows.
With paid plans, you get full access to advanced features. These include powerful segmentation tools. Segmentation means dividing your contacts into smaller groups. This helps you send super targeted messages. For instance, you can send different emails to people who bought shoes versus those who bought hats.
You also get better automation features. This means you can set up complex email flows. These flows can send messages based on what customers do. For example, if someone views a product but does not buy, you can send them a reminder email. Paid plans also offer more detailed reports. You can see how much money your emails are making.
Combining Email and SMS: The Email + SMS Plan
Many businesses use both email and SMS. Klaviyo offers a combined "Email + SMS" plan. This plan includes everything from the email plans. However, it also adds more SMS credits. This means you can send more text messages.
The "Email + SMS" plan starts at a higher price. For example, for 251-500 active profiles, it might cost around $35 per month. This plan is great for reaching customers on their phones. Text messages are often opened very quickly. They are good for urgent updates or quick promotions.
The number of SMS credits you get varies. It depends on your plan size. You can also buy more SMS credits if you need them. Remember, the cost of SMS credits can change based on the country. Klaviyo makes it easy to manage both your email and text marketing from one place. This saves you time and effort. It helps you keep your messages consistent.
Additional Costs and Features
Besides the main plans, Klaviyo has other features. These might add to your cost. However, they also offer more power.
One such feature is Klaviyo Reviews. This helps you collect and show product reviews. Good reviews help other customers decide to buy. The cost for Klaviyo Reviews depends on how many orders your store gets.
Klaviyo also has an advanced "Customer Data Platform" (CDP). This is for bigger businesses. It helps manage huge amounts of customer data. It starts at a higher monthly price. It offers deep insights into customer behavior.
It is important to remember that Klaviyo focuses on quality features. They aim to help you make more sales. They offer strong tools for marketing. This is why many businesses choose Klaviyo.
Choosing the Right Klaviyo Plan
Picking the best Klaviyo plan is important. You need to think about your business size. Also, consider your marketing goals.
If you are just starting, the free plan is your best bet. It lets you test out Klaviyo. You can see if it works for you. Once your customer list grows past 250, then think about a paid plan. The basic paid email plan is good for small growth. It helps you reach more people. It also removes the Klaviyo branding.
As your business gets bigger, your contact list will grow. You might also want to send more types of messages. The Email + SMS plan could be a good choice then. This lets you connect with customers through both email and text. This increases your chances of getting their attention. Also, use the advanced segmentation features. These help you send the right message to the right person. This makes your marketing efforts more powerful.