eCommerce in Peru: 5 keys to increasing sales

[Dimaeiya333]

The pre- and post-COVID-19 eCommerce landscape in Peru is one of great fluidity and great aspirations for new and established entrepreneurs. If you are looking for opportunities to create a business or if you need to improve your online presence, check out these strategies and learn about the state of the art of eCommerce in Peru.

With the increase in digital penetration, e-commerce has been gaining ground in recent years. In fact, according to data from the Mercado Libre platform, eight out of ten Latin Americans bought online at least once in 2019 , and in the midst of the pandemic, in 2020, more than 1.7 million users joined digital purchases in LATAM. Likewise, this company predicts that eCommerce will register growth rates close to 40% by 2023, however, for eCommerce in Peru this prediction came true in the middle of 2020, where it is expected to close the year with a growth between 70% to 90%.

At the national level, there is also a constant rise, mainly due to the coronavirus pandemic, which has cayman islands lists boosted consumption at home and through digital channels. The Peruvian Chamber of Electronic Commerce (CAPECE) recorded a 240% increase in online transactions between March and May 2020. In addition, the same entity predicts a 300% increase for the Christmas season.

Given this eCommerce boom in Peru (and around the world), if you are part of the marketing industry, you need to know how to boost your company's online performance. To achieve this, you need to know five key strategies that will allow you to increase sales and at the same time build a strong bond with your consumers.

5 keys to increase sales
1. Establish alliances with banks or card providers
The health crisis has also had economic consequences for society, such as job losses and salary reductions. As a result, people are more concerned about their pockets. In June, a report by the consultancy Kantar found that 67% of Peruvian households would look for more offers and promotions as a way to generate savings .

In this situation, one option that may be useful is to establish alliances with banks, fintechs or card providers to create promotions and discounts that captivate those people who are looking to avoid overspending.