In essence, what does it mean to be successful in business?

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But, except for the variations in nomenclature, the central core remains unchanged: the 4Ps of marketing are the basic pillars of any and all strategies.


Sell.

But to do that, you need to build a brand . And this means much albania phone number resource more than just opening a sales channel and displaying merchandise. You need to design and build your brand on more than one pillar.

Do you want a well-known example in Brazil?

Havaianas. A simple rubber sandal.

Just over 20 years ago, it was one of the simplest and cheapest, sold in markets and aimed at a public with low purchasing power.

Who has never heard that “Havaianas were bricklayer's flip-flops ”?

But in 1994, the company launched Havaianas TOP. Instead of the classic white soles and blue or black straps, the new line came in bright colors and had a slightly higher heel.