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Trends: While not exclusively relevant to short videos, it’s important to understand trends in your industry and platform. Engagement-related macro and micro trends can help increase engagement and visibility.

#1: How to Categorize Instagram Reel Content
Many people make a big mistake when posting Instagram Reels: they don’t have a plan, which means they don’t have a social media strategy. They don’t know what’s going on in their industry. They have no idea what people are talking about, what others are posting, or what conversations are taking place.

Instead, they just post every day without giving it a second thought. It's like walking in the dark - you might get somewhere but don't know where you're going.

It’s better to have a strategy. It's like having a map and a flashlight. With a plan, you'll know what to post, understand your audience better, and your posts will be more likely to resonate with people.