There are many classifications, let's look at some of the most popular ones.
Based on what branding is applied to, a distinction is made between:
Commercial – Colgate, Prostokvashino, Mercedes-Benz, Lyubatovo, Polaroid, Snickers, Pampers, Alyonka, Salamander.
Brands providing services : MTS, Mediestetik, Rosgosstrakh, Sberbank, Neste, McDonald's, Divo-Ostrov.
Belonging to organizations or chinese singapore b2c cell phone number data corporations - Lenremont, ExxonMobil, Krupskaya Confectionary Factory, Krasny Oktyabr, General Electric.
Individual brands, known as personal ones – Slava Zaitsev, Michael Schumacher, Irina Khakamada.
Event-oriented – Eurovision, Scarlet Sails, Nashestvie, Cannes Film Festival.
Cultural and geographical – Moscow, St. Petersburg, Courchevel, Bolshoi Drama Theatre, Hermitage.
Types of brands, Moscow
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Classification of brands depending on their products and areas of application:
For a wider audience – Prostokvashino, Pampers and Nike, Khlebny Dom and Barkhatnye Ruchki.
B2B – Scania, ConsultantPlus and Penoplex, intended for industrial use.
Among high-tech companies, Microsoft and Intel are well-known.
In the educational sphere, Harvard, ITMO, Moscow State University and Skillbox stand out.
Types of brands, Moscow State University
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According to the scale of presence on the market, the following are distinguished:
Brands with local coverage, such as Toyota Center Nevsky and Toyota Center Primorsky.
Known within the regions as “St. Petersburg real estate”.
Federal – Sberbank, Gazprom, Russian Post.
International brands such as Mercedes-Benz, Boeing, Reebok and Armani.
Types of brands, Mercedes-Benz
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Classifying trademarks in the context of their place in the company's portfolio structure is one of the most difficult tasks. There are three main types:
A master brand, also known as a parent brand, is when all products are released under a single brand. An example is Samsung, where the product range includes TVs, refrigerators and smartphones.
An umbrella brand means creating products under different trade names within one company. For example, brands such as Nescafe, Nan, Gerber and others operate under the auspices of Nestle.
Subbrands are daughter brands whose names contain the name of the parent brand with the addition of a clarifying word. For example, Magnit has expanded its line to Magnit Cosmetic and Magnit Apteka, and Yandex offers Yandex.Food and a number of other services.
The effectiveness and success of a brand are directly related to its external appearance, which influences the strategy of choosing channels for interacting with consumers, the formation of key messages and the criteria by which the results of work are assessed. For example, mass advertising campaigns are often used to promote product brands, while personal brands are preferred to be developed through participation in events corresponding to their focus.