Google search featured snippet

[monira#$1244]

But, my friends, the search volume for popular keywords such as "sleep", "sleep disorders" and "sleep quality" is not small. Look at the search results below, how many people are staring at them, the competition is really fierce!

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The Keyword Difficulty (KD) of these popular keywords will not be small. If you want to get a piece of the pie now, your chances of ranking and entering the first page of search results are slim. If your website or blog is still new, it is better to change the track as soon as possible.

But long-tail keywords are different. The KD of long-tail croatia b2b leads keywords is not very high, so they are relatively less competitive and easier to rank.

Especially in the early stages of website building, choosing long-tail keywords for optimization will be much easier and it will be easier to rank higher, which can also attract some target customers.

2. Searches are highly specific and conversion rates are high
Long-tail keywords are highly specific, so they are more likely to attract users who are closer to the end of their buying cycle.

For example, "SEO" is a very broad keyword. When a user searches for "SEO" on a search engine, the user's search intent may be to understand the concept of SEO:

SEO Concept
Or do some entry-level research on SEO:

SEO Research
But what if it's "SEO Service Price Comparison"? Users searching for this keyword are closer to making a purchase decision.

Then companies specializing in SEO services can optimize based on this word, and the traffic they bring will be more accurate. They can produce content based on this word to help users solve their doubts, provide a better user experience, and promote conversions.