Building an Effective Lead Generation System for B2B

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Last JuneA the newspaper Les Echos revealed that the podcast market could exceed 10 billion euros by 2030A a forecast that highlights the spectacular growth of this format in the media world. Between the data from the CSA barometer on the state of native podcast consumption in FranceA the emergence of a new generation of creators and the dazzling impact of AIA .

The discussions promised to be lively By Océane Ansah from the France Télévisions Information MediaLab What is the state of native podcast consumption in France today? According to the annual barometer presented by Julie GaillotA director of the Society division at the CSA InstituteA a third of French people Dataen to podcasts at least once a month.


In additionA 23% Dataen to them every dayA an increase of 8 points malaysia phone number library compared to last year. The majority consume this content at home .91%. and 69% on public transport. Habits are also changing: 66% of Dataeners Dataen aloneA compared to 73% in 2023A a trend is emerging towards shared Dataening moments. In terms of formatsA documentaries .87%. and true stories .84%. dominate Dataeners' preferences. In additionA 83% of podcast fans easily find new programsA mainly via streaming apps .44%. and social networks .38%.. HoweverA some French people admit to "not knowing where to find podcasts".