Domain Authority: What It Is, Why You Need It, and How to Build It

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Domain Authority: What It Is, Why You Need It, and How to Build It
When it comes to search engine optimization (SEO) , it can be difficult to know how well your site ranks and how it compares to similar sites. “Domain Authority” (DA) is an SEO metric you can use to understand how your site is performing on search engine results pages (SERPs) and how it compares to your competitors.

In this article, we'll look at what domain authority is and why you need it. Then we'll share five strategies to improve your DA.

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What is Domain Authority (and Why It Matters)
Domain Authority is an SEO ranking score developed by Moz , an SEO platform. It predicts how well a site will rank on SERPs by considering several indicators, including the number of backlinks to bolivia phone number data site and the quality of the sites where those backlinks are located.

moz site for domain authority
Scores range from 1 to 100, with sites like Facebook, Amazon, and Wikipedia ranking above 80 and above. However, DA is intended to be used as a comparison tool , so the goal is to score better than sites similar to yours, rather than to score highly.

For example, if you have an e-commerce site that sells motorcycle accessories, comparing your Domain Authority to Facebook’s would not be an effective measure of your site’s ranking. Instead, you should research the DA scores of other online shops that sell motorcycle accessories and look for ways to increase your score above theirs.

Improving your DA so you can outrank your competitors will help your site appear before them in the SERPs. This means more visibility and more organic traffic for your site. The wider the gap between your DA and your competitors, the more successful your site will be.

Building and maintaining your DA can be tricky, as changes in search engine algorithms and Internet updates can change the way Moz calculates scores. This means your domain authority could go up or down without any effort on your part or that of your competitors.

How to Build Domain Authority (5 Strategies)
As mentioned above, there are several factors that contribute to domain authority, many of which relate to the quality of your “ backlink profile .” The following tips will help you improve your profile and, as a result, your DA.

1. Run a backlink audit to find and remove unwanted links
Backlinks are simply links to your site from other sites. Your “backlink profile” is a summary of all the backlinks to your site, and a backlink audit is the process by which you evaluate your backlink profile. When conducting an audit, you want to look at the quality of the sites that link to your site.

Links posted in spam comments, on dodgy sites, and in some link directories are considered low-quality. Google's algorithm penalizes sites for these types of links by lowering their rankings. Low-quality links will also reduce your DA, so it's best to remove or disavow them after conducting a backlink audit.

To do this, you must first access your backlink profile through Google Search Console or another backlink analytics resource like SEMRush .. Your profile will include a list of all your backlinks, as well as information such as the domains that link to your site and the anchor text of your backlinks.

Some red flags include links from untrustworthy or illegal sites and anchor text that doesn’t match the content of the link. Although it’s time-consuming, following up on each link to make sure it works and isn’t spammy is worth it. You can use an automated backlink analysis tool, but they aren’t always accurate.

Once you have a list of your bad backlinks, contact the sites where they are located and ask them to remove the links. If they don't respond or refuse to do so, you can disown the links so that search engines ignore them when determining rankings.

2. Create quality backlinks to direct users to your site
The inverse of removing your toxic backlinks is building good ones. Just as having low-quality backlinks can reduce your SERP rankings, high-quality backlinks from sites with better DA than yours can improve them.

There are several link building strategies, but not all of them create high-quality backlinks. Buying and selling links or listing them in low-quality directories will only lower your SEO and DA , so make sure you spend time building good links.

Internal linking, or linking to your own content, is an easy way to build your link profile. Guest blogging on other sites and reaching out to influencers to review your products or services are also great link building strategies.

Another factor to consider when building a link is the difference between dofollow and nofollow links . Dofollow links will be taken into account by search engines when determining rankings, but nofollow links , like disowned links, will not.

When you work with another site to build backlinks through guest blogging or working with influencers, make sure they are using dofollow links to your site. Otherwise, all your hard work will go to waste, as nofollow links cannot improve your SEO or domain authority.