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The people in the roles will be responsible for monetization and operations for the product , a “business with strong momentum and potential,” according to TikTok. TikTok has been expanding its livestream feature recently. Last month, it introduced Live Subscriptions , which fans can use to pay creators a monthly fee to watch live videos and access other bonus features like subscriber-only chats. This test is still limited to select creators. TikTok also offers creators the opportunity to get paid in live streams via virtual gifts from subscribers.

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