A lot of sites will easily agree to tell about you for very little money. In addition, you can use resources where it is possible to place press releases about yourself. For example, you can get free PR on Tribune in "Zuckerberg will call" or in Spark. That is, you should understand that you do not always need only money for advertising, although this option cannot be ruled out.
Loyalty program
An excellent and correct move would be to develop a loyalty system. Come up with some interesting pleasant bonuses for your audience - this will increase loyalty and also stimulate new purchases.
Think about what you could advertising data package present to your audience, find out what holidays they celebrate, and do it with them. Arrange personal meetings, be available to customers - this is both pleasant and a great way to work "word of mouth", and motivation for new purchases.
Rely on your own knowledge
There is no single clear and correct scheme for successful work that will suit absolutely everyone. Each business has its own ideas, its own victories and mistakes. Perhaps the experience of competitors will be useful to you, or it may be detrimental to your business.
In any situation, you need to consider several possible scenarios and build on that. Be attentive, sympathetic, and promote relevant specialists.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Mistakes in project promotion
Elimination of the stage of promotion and development of the company
It would be a big mistake not to budget for this, if you think you can do without advertising and the idea will sell itself.
The main reasons for this error are:
The employees believe that the product is already very cool and will create its own advertising and name, and the money that could be invested in marketing is better spent on something else.
The company already has experience in how to sell more without using advertising, which is why there is a misconception that it will always work this way.
Ignoring the Power of Social Media
Promotion of a project in social networks is one of the most powerful tools. Thanks to networks, loyalty and information dissemination are formed, the product is more actively popularized.
Social Media Promotion
Source: shutterstock.com
The main reasons for this error are:
Employees do not see any prospects in this type of advertising.
Social networks are perceived only as a channel for personal communication.
Poorly prepared materials for project promotion
Even with an understanding of the need for high-quality content preparation, the company's marketers approach the task carelessly and do not pay due attention to it.
The main reasons for this error are:
Delegating responsibilities for content preparation and development to inexperienced employees.
The team does not have general meetings and discussions of created materials and developed strategies.
Careless attitude towards feedback. No contact details.
For example, you have done a great job on a project, launched its advertising campaign, but have not provided any contact information for feedback. How will the audience contact you then?
Main reasons for errors:
Inattention, carelessness, technical errors.