Keyword Planner is Google's keyword planner and is used to find keywords related to a company or business, which are then used to generate content and position it in search engines.
With this keyword planner, you can obtain information about the search volume of a keyword, suggestions for related terms, trends and level of competition, among other factors.
Unlike its predecessor Keyword Tool, this tool is associated with Google Ads and is much more practical for working with the already predetermined settings of an account. If you invest in a Google Ads campaign, the planner offers very precise information.
What is Google Keyword Planner for?
Keyword Planner is one of the most widely used tools by tanzania business email list marketing professionals who develop content strategies to attract and capture potential customers. Learn about its main uses below.
In all digital content strategies, choosing good keywords is essential: they are the ones that connect the user's search with your content and, consequently, with your products and services.
Discover New Keywords
In addition to researching the data for the keywords you have in mind, with Keyword Planner you can find other related keywords with high search trends that will help you expand your content planning.
View Average Monthly Search Numbers
Google Planner also lets you know how many estimated monthly searches a given keyword has per month and how frequently keywords specific to your industry are searched.
These numbers will help you choose the best keywords to rank your content. There is no point in using words that no one is searching for or words with a very high search rank, as they mean high competition on the web.
Keyword Planner allows you to understand which words or phrases users use most when searching for products or services: it is essential to understand how people search for information about products and topics that interest them.
The broader a keyword is, the more monthly searches it will have; the more specific, the less in-demand it will be. Depending on your goals, you may find that niche keywords are more profitable.