Both of your companies work in the international arena

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What are the main challenges that companies face when entering foreign markets?
Alessandro Fichera: The challenges are many and of different nature. First of all, it is necessary to have a thorough knowledge of the target market , its characteristics, trends, competitors and regulations. Furthermore, it is important to know how to manage commercial relations with customers, distributors and partners in a multicultural context. Last but not least, an element that can have a positive impact is the ability of companies to communicate effectively in the language of the country.

Letizia Palladino: I fully agree and list of uganda whatsapp phone numbers would add that, for multilingual communication to be effective, both in-depth knowledge of the local language and considerable sensitivity to different cultures are necessary. Let's think about marketing messages: the biggest challenge for marketers today, in addition to the good translation of a text, is to make their message relevant and meaningful by adapting the values ​​and cultural references to the sensibilities and expectations of the new target audience.

The importance of a local contact is often reiterated. For this reason, we know that many companies rely on temporary export managers. What role does the TEM play in the internationalization process?
Alessandro Fichera: In our offer, the Temporary Export Manager is a consultant specialized in the organization and management of export processes of a company directly present in the destination markets. He is hired temporarily by the company so that, with the support of the internal Octagona team, he develops and implements a concrete international action.

The activities can be summarized in four steps: market analysis, export strategy development, business development, related follow-up and monitoring .