How to Set Up WooCommerce for Google Shopping Ads: Beginner's Guide

[shukla7789]

Creativemotions»E-commerce»How to Set Up WooCommerce for Google Shopping Ads: Beginner's Guide

How to Set Up WooCommerce for Google Shopping Ads: Beginner's Guide
Are you looking to set up Woocommerce for Google Shopping Ads and drive traffic to your products?

Google Shopping ads give you the ability to display your products directly above traditional results. Integrating WooCommerce with Google Shopping can help you increase sales by increasing the exposure of your products.

In this article, we’ll show you how Google Shopping works and walk you through setting up WooCommerce for Google Shopping Ads in three steps.

Let's get to work!

What are Google Shopping ads?
Google Shopping ads or Product Listing Ads (PLA) are ads that appear south africa phone number data search results for product-focused searches:

Some examples of Google Shopping ads.
If you are looking to buy a certain item and search for it on Google, you may come across ads like these if you fall into the target audience.

Ads that appear at the top of search engine results pages tend to generate more clicks . In addition, Google Shopping Ads can also appear on partner sites, the Google Display Network, and the dedicated Shopping tab in search results:

The Shopping tab.
The benefits of Google Shopping Ads are easy to understand. If someone is searching for a specific product, they are likely in the last stage of the purchase journey. If you can get your products to appear in search results, you can attract sales that you might not otherwise see.

How to Set Up Google Shopping Ads in WooCommerce (In 3 Steps)
For this tutorial, we'll assume you already have a WooCommerce store with a product catalog. Google will pull data from your website to create the ads to display, so your products must be live on your site before you begin.

Step 1: Register a Google Merchant Center account
Merchant Center is the platform you need to use to display your products as Ads on Google. The first thing you need to do is register an account:

The Google Merchant Center website.
It should only take a few moments if you already have a Google account. Merchant Center will ask you for some basic information about your business:

Adding information about your business.
Once done, you can select the Shopping Ads option :

Commercial ad program selection
That’s pretty much it: your Merchant Center account should be up and running. Now it’s time to import your WooCommerce products into the platform.

Step 2: Import your WooCommerce product data to Merchant Center
There are two ways to import WooCommerce products to Merchant Center:

You can do this manually by creating a spreadsheet with links to your product pages.
You can use a plugin.
Let's look at both processes.

Manually import WooCommerce product data
Once you have registered for a Merchant Center account, you will have access to a new dashboard. If you click on the Products > Feed tab , you will see an overview of the products you have imported into the platform. At this point, it should be empty: