Unable to effectively grasp the customer

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The stepping stone is to make good use of graphic menus and robot dialogue functions to effectively guide customers in each branch to bind their accounts to the store. In addition to directly increasing the number of friends on each branch's official LINE account, each customer's interactive behavior on the official LINE account will be Effectively collect and analyze through labeling, laying the foundation for subsequent marketing plans such as focus promotion, remarketing, and journeys.


Through the introduction of Omnichat's customer service integration system, in addition to solving the stepping stone problem of integrating account and member data for re-application, it also greatly reduces greece email list the manpower loading of customer service and improves the efficiency of customer service. It can also effectively add more than 3,000 friends per month, which is a great upgrade. improve the brand’s customer service quality.


My customers are not my customers: profile and cater to their needs, marketing is like a blind man trying to figure out the elephant.
Taiwan's largest book and stationery store, which started as a brick-and-mortar store, has accumulated tens of thousands of consumption records over the years. However, the early industry lacked the concept of CRM. Today, it is relatively difficult to conduct analysis using existing data, and it is relatively necessary to understand the customer profile. It is even more difficult to fall in love with others.


Creating first-party data with tags: a journey of member tagging from scratch
Use the automatic labeling function, use robot welcome messages, coupons and mini-game modules to guide users to leave various effective information during the LINE interaction process, and convert it into various tags to establish a basic and effective member database. .