Use UTM to filter out advertising visitors and strengthen on-site marketing.

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Share live broadcast limited activities without changing the website and give customers a sense of surprise
Since the epidemic escalated, Fair Lady has used live broadcasts to strengthen product promotion and fan interaction.

The marketing team also shared the "live broadcast limited" promotions with customers on the official website through in-site messages.

For Fair Lady, setting up on-site messages is simpler and faster than modifying the website.

For customers, it can also enhance the "sense of surprise" and thus increase the conversion rate.


Fair Lady uses on-site messages to expose exclusive live broadcast offers, saving time on website adjustments and giving customers more surprises.
Distinguish the source of customers so that "advertising lebanon email list customers" can see the information on the site faster
The Fair Lady marketing team shared that when setting up on-site marketing, you should always remind yourself: Think from the customer's perspective.

Even events that the team thinks are great and attractive can’t be over-bombarded with customers.

Fair Lady's marketing team said: "If they are customers who come to the site through advertisements, their attention will be easily distracted, which will allow them to see the information on the site faster, and constantly provide new stimuli to guide their attention. But if they are regular fans, For regular customers, there is no need to display on-site information too frequently, so as not to interfere with their shopping.”