E-commerce in Brazil: understand the growth of this platform.

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E-commerce in Brazil has become increasingly important for the country's economy. This is due to the number of Brazilians connected to the internet and using it to make purchases, including through their mobile devices.

E-commerce in Brazil

Online sales are experiencing their best period in history and are consolidating themselves as one of the most profitable business models for companies.

In these fast-paced times, there is little free time to go shopping. Companies have found an easier way to showcase their products to consumers through virtual storefronts . For companies, it represents a way to nurse database more consumers, making the act of buying practical and, consequently, increasing sales. For the customer, the advantage is precisely convenience, since everything is done quickly and safely.

E-commerce numbers in Brazil
Even in a turbulent year, with events such as the Copa América, the rise of the dollar, the “Lava Jato” operation and the impact of the strikes, Brazilian e-commerce maintained its growth curve in 2018, registering a 12% increase. Ebit | Nielsen estimates that e-commerce in Brazil will grow 15%, with revenues of R$61.2 billion in online sales of consumer goods in 2019. Want to know more? Click here!

Are you excited about the numbers presented above? For your e-commerce to be well-regarded and especially well-liked, it is not enough to have the best prices. It is essential to have good practices. Check out some of them below:

Responsive Website:
Mobile awareness is a topic we are always talking about because searches made on mobile devices already surpass those on desktops and users are increasingly connected to their Smartphone;

Content:
Creating relevant content for your store's products is a way to spark interest in them. In addition to presenting the real value (not the price), engaging through interest and/or need;

Focus on the customer:
Don't neglect a good user experience. Layout, purchasing journey, website policy, shipping, etc. Understand how your customer likes to interact.

If all these instructions seem too confusing for you, don’t worry. Count on us and receive the best strategies for your e-commerce.

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