Why Inbound Marketing in the Technology Industry?

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Generally, when users are going to purchase a technological product, they have a longer purchasing process due to the evaluation of the cost and the need to acquire something of good quality, so that it is durable and meets their expectations.

Moreover, technology products offer different specifications that suit different types of users. This is why, during the search process, buyers spend more time researching which option is best for them.

This is where you should focus your content strategy, to capture users through your Inbound Marketing process and place them in the corresponding stage within your sales funnel.

On the other hand, through Inbound Marketing you can follow mexico whatsapp resource up on leads who are interested in solving a problem, reviewing your conversion funnel or creating UTM tags.

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Let's think about a practical example. If Maria is interested in purchasing a new laptop for her freelance work and she doesn't have much knowledge about technology, she'll probably do the following research:

Consult with friends / acquaintances who know about technology
Search the Internet for references of laptops for freelancers
Compare prices between brands
Research product reviews that laptops have.
These steps would be part of the basic search process for a user interested in purchasing a new electronic device.

So now let's think about what content marketing strategies we can develop to be Maria's choice when she decides to make her purchasing decision.