Load Balance: how important is it for the success of your business?

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What is load balancing?
Load balancing is one of the most important tools for ensuring a positive user experience on your website.

You've certainly been following the digital transformation that has taken place in recent years, right? According to data from the Digital 2022: Global Overview Report survey , in 2022, the number of users was 4.95 billion. This total has more than doubled in the last 10 years.

This growth also occurs in online browsing time. According to research by GWI, present in the report cited above, the typical global user uses the internet for around 7 hours a day.

In addition to being proof of digital transformation, these data are important indicators for companies’ online presence. Today, it is not enough to simply be present on digital channels; companies need to ensure a good user experience.

To achieve this, ease of use, layout, adaptability to twitter database devices and, above all, availability of information are essential. If your website or application takes a long time to load, has bugs and is overloaded, this compromises its usability.

Even if they want to consume your product, like the brand or simply want to get to know it, the potential customer will not think twice about switching to a competitor's website or app.

Everything is getting faster and faster and consumers are more demanding. Knowing what load balancing is is one way to keep up with this change in behavior. And that is exactly what we will explain in the next topics.

Happy reading.

What is Load Balancing?
Load balance, or load balancing, is a term used for the system capable of balancing – or as the name suggests, balancing – the flow of requests from an application and the workload.

It acts as a traffic director, forwarding requests to servers that can handle them more efficiently. This distribution can occur automatically or at the request of the responsible manager.

To do this, the network routing protocol is used, which is responsible for defining the way in which the router should forward data to the destination. In other words, the path to the most suitable server.

It is worth noting that there are different types of load balance, depending on the purpose and at which point it acts. The main ones are:

Global or regional load balancer;
Cloud load balancing;
External or internal load balancer;
Internal and external HTTP(S) load balancer;
between others.
As you can imagine, in practice, this can be done in different ways, depending on which protocol is best to use. Check out the following topic!