15. Autotargeting
Yandex Direct Autotargeting in Yandex Direct is an unpredictable tool that can bring both a high number of leads and completely waste the entire budget. You need to work with it very carefully. In our practice, it is from autotargeting that dirty applications most often come, which are then immediately rejected by the sales department.
Disable autotargeting in Yandex Direct to avoid wasting money on uncontrolled traffic flows, especially now that it has become mandatory. Use either targeted or narrow queries. Cut off impressions by denmark customer email list autotargeting, through the "manual strategy" and reducing the rate to the minimum - 0.3 rubles.
16. Warming up clients
VKontakte
It is not always possible to immediately sell a product to a cold audience. Very often, it is necessary to warm up the client first and convey the value of your product.
If you understand that the quality of leads from VKontakte is very low, change the vector. Develop your VKontakte community, recruit an interested audience, and then start warming it up with useful content. This way, the audience will gradually start turning into clients.
Don't forget to connect mailings in bots and other additional tools.