Gymshark may also send these users a reminder email

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While the “Add to Bag” button is the most prominent on this product page, there’s also an “Add to Wishlist” option. This can accommodate shoppers who want to make a shortlist of items or buy later. In other words, they’re less likely to forget about something that piqued their interest.

The most important thing is that Provide all the information that buyers list of cambodia consumer email might need right on the product page. Don't direct them elsewhere or interrupt their journey.

4. Leesa // Building Trust with Reviews
Leesa Review Page
Online shoppers can't lie down on a mattress to see how it feels.

E-commerce brand Leesa addresses this issue through copywriting. For example, they say the product “fits your shape” and sell benefits like “restful sleep.”

Social proof is also important. Leesa prominently displays customer reviews and industry accolades on or near the main product photo. This reassures shoppers that they are making a smart purchase.

The product page also advertises a $200 discount and a monthly payment option. The high price seems more manageable.

Most importantly, customer reviews and industry accolades can build trust and convince customers to purchase. Customer reviews and industry accolades can build trust and convince customers to purchase.

5. Anova // Speak to your target audience
Anova cooker nano product page
The Anova precision cooker is aimed at cooking enthusiasts. And the main product photo makes that clear right away.

The company also uses phrases like “fine dining” and “cook like a pro” to engage its target audience.

Further down the product page, features highlighted with lifestyle images help shoppers visualize the product in their own kitchen.