15 Website Marketing Strategies for Driving More Traffic and Conversions

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Looking to drive more revenue from your site? Get website marketing.

What is website marketing? Website marketing is the use of digital marketing strategies, like search engine optimization (SEO) and pay-per-click (PPC) advertising, to improve a site’s traffic and revenue.

Keep reading to learn more about website marketing, including:

What is website marketing?
Why is website marketing important?
15 expert ways to market your site
5 website marketing tools to use
Website marketing FAQ
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What is website marketing?
Website marketing is the use of marketing strategies, like search engine optimization (SEO) and conversion rate optimization (CRO), to improve a site’s traffic, engagement levels, and conversion rate.

Why is website marketing important?
Summer is struggling. She’s put in countless hours setting up a website for her business, but still, hardly anyone is visiting it. What, she wonders, could possibly be the issue? What Summer will eventually figure out, though, is that she needs to market her website online.

The same is true for your business. Your site is where top-of-funnel users can learn the most about you, and where bottom-of-funnel users can convert. So, naturally, it’s where you want all your potential customers to go.

To bring in web traffic, though, you must market your site.

15 expert ways to market your site
If you’re unsure how to go about promoting your website, don’t worry — there are many different tactics you can try, most of them relating to web design and search engine optimization.

Here are 15 methods for online website marketing:

Develop engaging web content
Make your site mobile-friendly
Optimize your site’s speed and navigation
Brand yourself through your site
Practice keyword integration
Earn reputable backlinks
Launch a paid advertising campaign
Promote your website on social media
Start a company YouTube channel
Claim and optimize your Google Business Profile
Send out marketing emails
Partner with influencers
Launch an affiliate marketing program
Encourage customers to leave reviews
Run an omnichannel marketing campaign
You can read a quick summary of each one here:

15 Website Marketing Strategies

Read on to learn about each strategy in more detail!

1. Develop engaging web content
One of the best things you can do to market your site is to fill it with compelling content. Content is what gives your site value for users — if you don’t have anything to offer prospects, you won’t give them a reason to visit your website.

Your content can take various forms. Much of it should be written — for instance, a blog is a fantastic tool for attracting traffic. But you can also harness multimedia like videos.

Regardless of format, all your content should focus on providing users with helpful information about your business or industry. If you’re a financial consultant, you might offer a list of basic money-managing tips. Or if you’re a restaurant, you might post a few of your recipes.

Whatever the case, your goal is to draw in users who are interested in learning from you.