7 Easy Video Marketing Hacks to Create Premium Content

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Video marketing is a key component of any good marketing campaign. A short clip telling folks about a new product or showcasing your services does more than long chunks of text or photos alone.

In the right hands, a short snippet engages consumers, improves your search engine optimization (SEO) and click-through rates, and excites people to take action. But not everyone is a video marketing guru. Most people feel lucky when they get the video from their photo roll to their social media.

If you want to be relevant in today’s marketing world, engaging and entertaining videos are gold. To create great video content, you must have a solid action plan before entering the world of video marketing.

In this post, we’ll give you seven simple video business owner database hacks that will get you started in this highly relatable and personal medium.

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Explore: 4 Types of Video Marketing You Can Do On Your Own

Why you should do video marketing
Video marketing opens up a whole new way of communicating with your audience. Let me share some of the top video statistics for [current-year], and you will understand why you should invest in this visual content:

Online video content currently has a worldwide audience reach of 92%
Users typically retain 95% of the info presented in a video, but they only retain 10% when they read it in text-based content
72% of consumers have said that they would prefer to learn about products and services in a video format
As these stats show, there’s a lot of value in investing in video marketing for your business.

7 video hacks to make your life easier
Here are our top 7 video marketing hacks that you should be doing for your content:

1. Pick a purpose
When producing video content, first ask yourself, “why am I doing this?”

Each video you create should have a unique purpose. Videos with purpose answer questions, allow customers to feel helped, and build loyalty.

Here are some of the most common purposes that marketing videos seek to serve:

Answering audience pain points
Responding to customer service questions
Creating brand awareness
Highlighting products and your unique value proposition
Educating current clients on how to use, maintain, repair, or repurpose your products
Producing clickable, shareable content that appeals to multiple audiences
Overcoming common objections to closing the sale
2. Limit your scope
Many new video creators make one rookie mistake — trying to cover too much in one video. You’re undoubtedly excited about diving into the world of video marketing. However, to be successful, each video should speak to a single purpose that viewers can watch and remember.