What Is the Time to Value of Nutshell vs. Salesforce vs. HubSpot?

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What is the time to value of Nutshell vs. Salesforce vs. HubSpot? The TTV of Nutshell is usually around 2 months, the TTV of Salesforce is 8–12 months, and the TTV of HubSpot is also around 8–12 months.

When you get a new customer relationship management (CRM) platform, you might expect to start using it immediately. After all, when you get a new car, you can start driving it right away. But CRMs don’t work like that. It takes time to set them up and begin using them.

That might leave you with some questions about the time to value (TTV) of different CRM options — that is, how long it takes to get helpful results from each CRM. In particular, you might be wondering about three of the best CRMs on the market: Nutshell, Salesforce, and HubSpot.

So, what is the time to value of Nutshell vs. investor database vs. HubSpot? That’s just the question we’re here to answer. In this blog post, we’ll cover:

What is time to value?
Why does time to value matter?
What is the time to value of Nutshell vs. Salesforce vs. HubSpot?
What factors affect time to value?
3 ways you can improve your TTV
Keep reading to learn more about CRM time to value. Then subscribe to our newsletter, Revenue Weekly, for more helpful marketing info!


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What is time to value?
Time to value, or TTV, is a measurement of how long it takes to get value from a tool — in this case, a CRM — after you first buy it.

It’s up to you exactly how you define the word “value,” but it’s often used to indicate any kind of results that help you earn revenue. So, revenue itself would be an indicator of value — but so would leads, sales, or email list subscribers.

Why does time to value matter?
The most important thing about TTV is that it tends to be several months long. Many businesses think they’ll be able to get results from their CRM the second they purchase it — and that’s simply not true! Don’t buy a CRM with the expectation of driving immediate results with it.

The truth is, it takes a long time to get CRMs fully up and running. Often, you even have to get help from professional experts or developers. Sure, you could try to rush through it as quickly as possible so you can drive results more quickly, but if you do, the results themselves won’t be very good.

If you actually want your CRM to be effective at helping you drive revenue, you’ll usually need to spend months setting it up. Make sure you understand that before you buy a new CRM, or you’ll end up frustrated and disappointed by how long it takes to get value from it.

What is the time to value of Nutshell vs. Salesforce vs. HubSpot?
Now that we’ve explained what time to value is and why it matters, let’s get back to the main question of this blog post — what’s the time to value of Nutshell vs. Salesforce vs. HubSpot?