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about user behavior. You can see where users click, what pages they go to, and why they leave the site using the Contents, Webvisor, Goals, and Maps reports. Let's say you've posted valuable information on the resource, but visitors leave immediately after downloading it, without studying the page. Then you can supplement the page with a lead magnet to retain the audience's attention.

about the target audience from the Audience and Technologies reports. See who exactly is visiting your site: what cities your visitors are from, what age they are, what devices and browsers they use to access your site. You can determine, for example, that visitors from mobile devices quickly leave the page, and make a working mobile version of the site.

Working with Yandex.Metrica helps to identify weak points of the site, determine oman consumer email list the most popular queries and pages, improve the quality of content and increase conversion. As a result, the site becomes more attractive to visitors, its traffic and sales increase.

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