9 Types of Sales Roles: Which Sales Job Is Right for You?

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The sales team is the backbone of any business. They are responsible for finding leads, nurturing them to conversion, and building a solid client base. Each team member has a specific role, job description, and set of responsibilities.



What are the different sales roles? How does each one impact your sales team?

Answering these questions can help you find your ideal position or create a team that drives conversions and profit. Keep reading to break down the types of sales roles, review each sales role and responsibility, and see some examples in action!

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Types of sales roles
Finding the proper role can set you and your team up for success. Each position has a different area of expertise, and each team member should have a job that works with their interests and skills.

For example, if you like working face-to-face with customers, you might not want a position that solely handles technical contracts. Or, if you prefer technical features, you might not grow in a job that requires you to look for leads.

We can break down sales roles and responsibilities into the following categories:

Strategy: Many sales positions focus on targeting audiences and finding new leads. These salespeople evaluate the company’s approach to determine where their leads are coming from and how to pursue more suitable options.
Customer satisfaction and accounts: Once you onboard customers, they may have a dedicated account manager or sales representative that can monitor their activity and information. These salespeople work closely with clients and build lasting relationships.
Technical operations: These sales support roles handle technical information and client questions. They have an in-depth understanding of product and service specifications and help teams build out resources like demos and presentations.
Managerial: Leadership roles ensure that the sales team runs smoothly. These roles often have “director” or “executive” in the title to designate their position concerning the rest of the group.
Depending on the team, one person may handle more than one role. Or, you may have multiple people handling the same job for your clients. A well-balanced sales team ensures a consistent approach to client work.