Differences between a key opinion leader and an influencer

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Knowing the differences and particularities of each concept is essential when establishing a marketing strategy. Below we will detail each of them to avoid confusion, since although they can sometimes be used interchangeably, they are not exactly the same.

The main difference is:

Influencer: is a reference in social networks, so it can be said that he is a native of them.

KOL: They represent a kind of opinion leader, since they have experience and knowledge , as well as a profession that has allowed them to gain credibility and status.

A KOL can use the same channels that an influencer uses, such as social media, YouTube channels and blogs; however, these are not their usual means of communication, as they do not use them constantly.

Because of this, the trust of KOLs' audience will be based on ecuador whatsapp number database their experience and knowledge, and that of influencers on personal identification and preference.

Most common:

KOL: It is not usual for KOLs to prescribe anything related to their profession, although they do do so for other companies in exchange for financial compensation.

Influencers: most often they participate in campaigns for different brands to achieve an interesting goal, although it could also happen that they make prescriptions without receiving anything in return. They do this through their social networks, offering their followers valuable information without being intrusive.