How Do Crawling and Indexing Capacity Affect SEO?

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Both crawlability and indexability are essential for SEO. Here is a simple illustration showing how Google works: How Google Works First, Google crawls the page. Then it indexes it. Only then can it rank the page for relevant search queries. In other words: If it is not crawled and indexed first, the page will not be ranked by Google. No SERP rankings = no search traffic.

Matt Cutts, former head of web spam at Google, explains the process in this algeria email list video: Youtube video thumbnail It’s no surprise that an important part of SEO is making sure your website pages are crawlable and indexable.


But how is it done? Start by conducting a technical SEO audit of your website. Use Semrush’s Site Audit tool to uncover crawlability and indexability issues (we’ll go into more detail about this later in this post). Detect Crawling and Indexing Issues With Site Audit Tool Try it for free! → ADS illustration What Affects Crawling and Indexing Capacity? Internal Links Internal links have a direct impact on the crawlability and indexability of your website.