Including this strategy in social networks and search engines makes it possible for more and more people to get to know your brand , and even make a purchase.
Referral Programs
This is a good strategy that should be included in every technological marketing project, with the aim of retaining your customers and turning them into advocates for your brand .
To achieve this, it is necessary to establish a reward program with which the person can obtain some type of benefit in exchange, such as being able to download some material that is of interest to them.
Innovations in digital transformation
Technology marketing/marketing strategies for a technology hong kong whatsapp number database services company/unicorn companies
Digital transformation is the driving force behind any technological marketing strategy, as it drives a series of innovations and tactics that must be implemented by companies that wish to remain in the market.
Among these, we can mention the following:
Virtual reality
This type of strategy includes options such as cardboards , augmented reality apps and 360-degree videos .
It is important to mention that good content must also be included in the development of this strategy.
Artificial intelligence
It is possible to predict audience behavior and presence on social networks , as well as carry out service automation. It is really worth keeping an eye on this type of innovation.
Internet of Things
This concept is becoming increasingly important. It refers to a digital interconnection between physical objects such as appliances, vehicles, machines and more, using sensors and APIs to connect and exchange data over the Internet.
These objects work with the support of specialized hardware, which is capable of establishing Internet connectivity. In addition, it allows programming specific events that can even be indicated remotely.
As you can see, there are many technological marketing strategies that can be applied to this type of company. However, the most important task is not only to choose some, but to execute them efficiently and keep track of the results.