Long tail keywords tend to have better conversion rates

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They are more specific, which means people know exactly what they are searching for (and they are closer to the bottom of the marketing funnel). Look at these three keywords: Keyword Comparison on Keyword Magic Tool Note that the longer the keyword, the less searches it has.


And the less difficult it is to rank for. The long tail keyword “best dry dog ​​food for small dogs” has only 2,400 searches per month (versus 135,000 searches for “dog food”). However, long tail keywords are: Easier to angola email list classify (KD 59 vs. KD 95). They are probably more likely to lead to a purchase because the searcher knows what he or she wants to buy.

While there are exceptions, this pattern is quite common. Here is an example of a graph showing the correlation between keyword length and its potential conversion rate: Long tail keywords Another advantage of long tail keywords is their scalability. While there are only a limited number of keywords like “dog food” within a niche, there are usually hundreds of long-tail phrases you can target (or more). So, while they usually have a lower search volume, the search volume increases as you target more and more long-tail keywords.