Outline your character
Create a buyer persona by visualizing your ideal target customer. Imagine this fictional customer in great detail, outlining their age, gender, occupation, hobbies, life aspirations, and so on. Next, identify the main challenges they face and what kind of information they would like to know. In the process, you’ll gain a deeper understanding of your audience’s interests.
A customer journey map is a visual depiction of all the steps a estonia telegram number database customer goes through when interacting with your brand. Mapping the customer journey allows you to understand the buying process from your customers’ perspective. You can identify what important information your website is missing and other barriers in the decision-making process that could be addressed by creating new content.
A content map is like a blueprint of how your content is organized throughout your website. By creating a content map, you can confirm whether there are multiple clear pathways to conversion and whether there is any missing or lacking material.
Website content creativity
Seminar or conference slides
Remember to include a call to action (CTA) slide at the end, such as encouraging viewers to fill out a survey on your website. Another strategy we use is to offer a one-time offer to workshop participants, such as setting up a free marketing consulting session to have an expert review your marketing system.
*Seminar slides can often be repurposed as white papers for your clients to download and reference - be sure to make the most of these materials!
Industry Terminology Guide
If your business area is very niche or specialized, your customers may have a hard time understanding industry jargon. Try putting together a mini encyclopedia that explains it all in simple terms. Keep it available for download on your website, and use it when you mention the more confusing concepts in sales meetings.
Self-Published Books
If your company has published any books in the past, you can repurpose them as web content even if they didn’t sell at the time.