The objective is thus connected to the tracking of conversions,

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To the choice of the bidding strategy, to the selection of the type of campaign that you want to activate. The focus is clear: it is the objective that dominates the delivery of these campaigns, a data-driven objective with massive support from Google's machine learning.

Google Ads: Choose the purpose
Then, in creating the campaign, the bidding strategy takes priority over the rest. This sequence of settings is also consistent with the new way of understanding Google Ads: before any other setting, even before targeting and ads, there is the australia email list cornerstone on which we want the machine to reason, to activate.

Google Ads: Offers
This reinforces an idea that has increasingly consolidated in the world of advertising on Google Ads: campaigns should be designed outside of the platform, starting from objectives and structure based on the available budget .

The rest, that is, all the other settings, are now extremely simplified and require little operational effort. It is the strategy connected to the goal that generates the best architecture.

How do I set a budget in Google Ads?
Setting the budget in Google Ads is also quite simple. In fact, we are talking about an option within the campaign creation interface. As we anticipated in the previous paragraph, designing a campaign happens outside the machine, and the same goes for choosing the budget.